Case Study
Bicycle Blue Book is a first of its kind valuation authority, designed to provide cycling enthusiasts with the safest and the easiest way to assess the value of a bike.

As cycling enthusiasts and members of the community, is interested in making sure that the secondary online bicycling experience is a complete success from the time consumers look for a potential bike to the time they are ready to purchase.

With tools such as the Value Engine, consumers are given bicycle data based on millions of actual sales transactions.

The Marketplace was created to provide a safe and secure destination where consumers can purchase bikes. Consumers don't need to look anywhere but, a one-stop online valuation and shopping destination for the used bicycle market.

The Challenge

Used bicycle valuation – how do you take something that is such a personal item, influenced by a myriad of circumstances and factors, and build a website that provides an objective, trusted, and comprehensive valuation for the thousands and thousands of bicycles in our lives? Oh – and make it quick, easy, and simple?

The Solution

SNQ’s design expertise combined with their business acumen made SNQ a perfect fit for this project with Bicycle Blue Book. SNQ envisioned a valuation algorithm which could account for a virtually unlimited number of data sources, such as brand, age, type, condition, style, location, and more – and then apply a weighting to each "valuation layer", resulting in a use bicycle valuation that was fair, comprehensive, and dynamic through the life of a bicycle.

Used bikes – the best bang per buck!

The Results

Bicycle Blue Book’s website combines the ease of searching for and locating a used car, with a trusted and objective valuation built on data – not on subjectivity.The Bicycle Blue Book Value Engine provides consumers with a proprietary and sophisticated tool which for the first time levels the field for buyers and sellers.